So as the 2019 MTV VMAs arrive, let’s take a look back at the 2009 VMAs and their long, long shadow. And the way it has influenced their two images in the decade since follows the lines of major schisms in American culture. It set the narrative that Taylor Swift would always be a pop culture victim, for better or for worse. The story foreshadowed Kanye West’s eventual transformation into a pop culture villain, which would be realized with West’s embrace of Donald Trump and Trumpism. What happened at the 2009 VMAs helped define Twitter as the conversation driver it is today. It was such a petty nothing of a moment! A drunk celebrity with a history of being volatile acted out at an awards show: So what? Why was that such a big deal? Why is it so ingrained in our cultural consciousness now, 10 years later?īut the resulting fallout was explosive. On one level, the fact that the scandal would go on to have such legs seems absurd. It was the moment in which Kanye West stormed the VMAs stage as Taylor Swift attempted to accept her award for Best Video by a Female Artist and told her, “I’mma let you finish, but Beyoncé had one of the best videos of all time! One of the best videos of all time!” Such a shame.Ten years ago this fall, there came a VMAs moment that will live forever in infamy. No he’s not an embodiment of every black person, but the way the media can and probably spin it, such generalised undertones will be present.

And before you think it, ‘Yes I went there!’ Really not wanting to play the race card, but Kanye really didn’t represent my people in a good light at all. Taylor Swift: Caucasian, young, blonde, pure and innocent seeming. I mean, aside from the fact he made himself look like a buffoon, as he wasn’t even nominated in the category he was whining about, he couldn’t have picked a worse ‘victim’.

Does he think industry folk are gonna be flocking to work with him? Fans rushing to support his singles anytime soon? I mean stranger things have happened, but as powerful as he may be in today’s industry, the media machine that powers this all, is much more powerful – and they aren’t gonna let this one go for a while. His behaviour towards Taylor Swift was the epitome of uncalled for, and has IMO done some irreparable damage to his career.

If ever there was a hot ass mess embodied, it would just have to be Kanye West.

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